A good day to visit… Impossible to imagine the sacrifice that the Russians made to win the war.
The Iskra Blog
Jan
201126
201126
Piter
First trip to Russia with Yota to check things out. Good to be back in the mother land…
Feb
201019
201019
London Fashion Week gets digital
New post from our guest blogger Fiona McKim from The Online Fashion Agency
On 19 February 2010 London Fashion Week will launch its first ever live digital schedule, groundbreaking in its blanket coverage of all British Fashion Council shows at Somerset House and selected shows in other venues across London.
Following in the footsteps of Nick Knights innovative Showstudio and the plethora of designers live streaming their shows during New York Fashion Week, the British Fashion Council will also be showcasing digitally presented fashion films from pioneering London designers including House of Holland, Twenty8Twelve and Hussein Chalayan.
With Fashion Week no longer only open to an elite minority, the democratisation of catwalk shows online means one thing for fashion brands; exposure.
Read the rest of this entry »
Feb
201004
201004
Fun and sunshine…?
Anyone else think this Winter is going on FOREVER?
If so we’ve got just the solution for you – watch the Club Tropicana video a couple of times and it’ll sort you right out. They don’t make them like this any more…
Little known fact – one of the Iskra team has stayed at the hotel where this video was shot. Email us with the name of the hotel and the first correct answer will win a HUGE prize…
Dec
200918
200918
Does your brand have the Jedward Factor?
Love them or hate them, coverage of X Factor’s ‘Jedward’ twins has dominated the media this autumn. Tabloids, broadsheets, blogs, forums, Twitter… everyone’s been talking about them. In fact they generated 57% of all the X Factor buzz. And when it came to the crunch, Simon Cowell kept them in the show for one reason only – they had talkability.
Brands also need talkability to survive in today’s increasingly cluttered media market.
Iskra is a brand communications consultancy pioneering a new approach to PR for a new decade.