Love them or hate them, coverage of X Factor’s ‘Jedward’ twins has dominated the media this autumn. Tabloids, broadsheets, blogs, forums, Twitter… everyone’s been talking about them. In fact they generated 57% of all the X Factor buzz. And when it came to the crunch, Simon Cowell kept them in the show for one reason only – they had talkability.
Brands also need talkability to survive in today’s increasingly cluttered media market.
Iskra is a brand communications consultancy pioneering a new approach to PR for a new decade.
Our process begins with an in-depth ‘buzz analysis’ to identify where brand-related conversation is naturally happening. We then identify the key influencers on these conversations.
Using this unique insight we develop a 360 cross discipline communications plan based on developing the right content or news hook and exploiting it via all channels. Successful comms plans can only come from true audience knowledge.
We believe that the traditional PR agency model is failing brands. Most agencies are using the same tools and techniques that they used when there were just four TV channels. The new media landscape requires a new, more intelligent approach.
Instead of surveys, competitions and celebrity badging – we believe in breaking the rules, doing things differently and questioning traditional methods.
So has your brand got the Jedward factor? Does it generate conversation? If not, why not? And if so, do you know what people are saying? Do you know what they like or dislike about it? Do you know who’s influencing these conversations? Do you understand how to rank them and influence them yourself?
If the answer is no, then we need to talk. In a few hours, we could answer all these questions and start generating real dialogue with your audiences.
Iskra consultants have worked with global brands and start-up businesses – from Nokia to ITV, and Southern Comfort to Shopstyle.com – the process is the same.
And we’d like to begin that process for your brand by conducting a full buzz analysis and brand workshop in January. We believe this will provide you with unique communications insight to take your brand into the next decade.