The Iskra Manifesto
We believe that the communications industry is in need of a revolution.
The world and the media has changed beyond recognition over the last ten years but PR agencies are still using the same tools and tactics that they were using when there were just four TV channels. Too many agencies are happy in their comfort zones, trotting out surveys and competitions to keep clients happy but achieving little in the real world. We wanted to challenge ourselves to do things differently. So we set up Iskra.
Iskra is a new breed of integrated communications agency. We offer channel (and discipline) neutral comms advice. We start off with the strategic solution and then worry about how to disseminate it to our audiences through the millions of channels that are now available to us.
Iskra is dedicated to using the latest digital tools and techniques to communicate more effectively and deliver better results for our clients. We also use digital tools to work more efficiently for our clients.
We do things differently.
We believe in creative destruction
In order to create something better you need to destroy the old order. We will always strive to break the rules and challenge the status quo. That’s why…
We don’t do surveys
We believe that surveys equal creative bankruptcy, when you propose a survey to your client it’s time to give up. We will always challenge ourselves to think more creatively.
We believe in making the most of technology
New digital tools provide us with benefits that our predecessors in the 80s and 90s could only have dreamt of. From gaining better insight into our target audiences, to working smarter for our clients, we will always use the latest tools and techniques to give us the competitive edge.
Straight talking
We tell it as we see it. We don’t agree with our clients to keep them happy and we don’t execute compromised ideas that we don’t believe in (believe us… it happens).
Our relationships are built on mutual trust
We work collaboratively with our clients as one team.
Our staff are media experts and digital ambassadors
We don’t hire people that don’t share our passions for the media and innovative technology, it’s as simple as that.
We believe in experimenting
The digital age has created an infinite number of new ways of doing things, many of them very cost effective. It’s early days for most of these techniques and you only find out which of them are effective by experimentation – of course some experiments fail, but that’s the only way you learn.