Iskra

We believe that the new media landscape demands a more intelligent approach to PR/brand communications.  As such we’ve pioneered the Insight, Content, Activation model.

Intelligent Insight

Iskra’s more scientific approach to planning for PR delivers unique understanding of target audiences and their influencers.

Our bespoke Buzztracker and Landscape Mapping tools help us to generate more robust foundations for our clients’ Strategic Imperatives.

Captivating Content

Iskra is committed to creating content that captivates our audiences in every channel – whether it’s a half page in The Guardian, a two-minute video on YouTube or a brand-funded TV series.

That’s why we’ve assembled a team of leading creative talents from TV, music, journalism, graphic design, PR and social media to ensure that our Central Creative Concept is optimised for every channel (Channel Formatting).

Activation

Iskra’s rigorous approach to activation ensures that our content is worked hard to deliver maximum impact in each channel.

-       Influencer outreach: editorial amplification via key influencers in the media – driving third party endorsement through traditional media, bloggers, etc.

-       Consumer outreach: amplification through direct-to-consumer social media channels – creating engagement via branded communities or consumer-to-consumer advocacy.

-       On the ground: amplification via experiential activity such as branded events, sampling and stunts.

We believe our process of intelligent insight, captivating content and robust activation delivers consumer captivation.  We define this as a combination of attention, talkability, positive sentiment and advocacy.  We measure this using our bespoke tools to ensure we are monitoring the impact of our activity and fine-tuning to deliver maximum ROI.

Other services:

Critical Conversations: corporate reputation management requires new skills in the social media age – Iskra can update your processes to help you to monitor and respond effectively to prevent criticism turning into crisis.

Social Media Bootcamp: social media is now mainstream, if you haven’t worked out your strategy yet, you need to catch up.  Iskra can provide you with staff training, overhauling policies and procedures, strategy and even community management if required.